>Using Project Wonderful ads to sell eBooks

>For those keeping track I recently posted about using Facebook for advertising here. In that "campaign" I spent 15 dollars and received 49 clicks and may have sold one book due to the ad.

An artist friend of mine, Christopher Steininger, has had tons of success with Project Wonderful, so I gave it a try. Project Wonderful is a site where you can create an account, create an ad and have your ad displayed on various websites. You are able to search for websites that might have potential customers then bid on the ad space (which comes in various sizes). It's a system that looks complicated in the beginning, but after about twenty minutes makes sense (plus they have a clever tutorial, though the best way to learn is from doing). So I came up with two ads.
Both are quite small, as you can see. I was hoping the cover of Draugr would intrigue
"clickers" and the Dust ad does let them know that it is an eBook. Then I deposited 15 dollars in my account using paypal and bid on several websites (some to do with comics, others to do with fiction).
Here are the results for Draugr

I have two ads because I changed the ad slightly. Overall you can see that I spent $5.24. The websites I advertised to over the 10 day stretch had 360,000 visits and received 98 clicks that took people to my website. So already this is much cheaper than Facebook per click.
Here are the results from Dust :

I spent $9.84 and the websites I advertised to had over a million hits and I received 73 clicks to my website.

So the total for both campaigns was 171 clicks. A higher number than I received from Facebook (which was 49 clicks).

Number of sales from these clicks = 1 or 2. That's about all I can attribute to the campaigns. So I didn't earn my money back. What's up with that? I thought advertising was the answer to everything! : )

I do feel that there is more potential at Project Wonderful. If I were to do another campaign I would use larger banner ads with better designs. I also understand the bidding system a bit better now and you can literally spend pennies a day (even nothing--that's right your ads run for free) and get a good return if you're willing to do a bit more "poking" around at various websites. In the future I would rather do a long-term campaign (for pennies a day) to get attention and "branding." Most people don't just click and buy. They click then go away. But if they keep seeing your ad for two or three months then they are more likely to click again and go "Oh what the heck" and buy.

Meanwhile I'm going to go back to writing!